Ssangyong actyon who is the manufacturer. History of Ssang Yong. SsangYong in Russia

In 1954, the Korean company Handongwan Motor Company was founded, which in 1984 changed its name to SsangYong Group. The company's first products were cheap buses, which gained enormous popularity in many countries around the world. Production begins in 1967 passenger cars, which allowed Handogwan to make high profits. However, the construction of a new plant and the creation of its own technology center did not affect the development of the company's model range.

However, the new starting point was 1986, when “ SsangYong"acquired the company" Keohwa", which specialized in the production of off-road vehicles. So in 1988 the compact SUV SsangYong Korando , equipped with a 2.9-liter diesel power unit with a capacity of 98 horsepower.

Thanks to this model, the Korean company came into the spotlight German concern Daimler, who hastened to enter into a strategic partnership with a promising automaker, which led to the transition " SsangYong» for the use of technologies and production units « Mercedes-Benz" The first of these vehicles, the SUV, was introduced in 1993. SsangYong Musso, equipped diesel engines Daimler, with a capacity of 77 and 120 horsepower. Moreover, thanks to German company, there was no longer a need to promote the Korean brand in new automobile markets, dealer networks were used “ Mercedes" And " Daewoo", which significantly increased the production of this model, and " SsangYong“With each subsequent year, I updated my personal record for profit received.

In 1994, a plant for the production of power units was put into operation, where all the key leadership positions engineers took over Daimler" It was this decision that made it possible to produce a large batch minibuses SsangYong Istana, known in the European automotive market as Mercedes-Benz MB100. In 1996, the second generation of Korando was introduced, which became widespread in the automotive market of the Asian region due to its low price.

Despite the successes, the financial crisis of 1997 hit hard SsangYong» due to the protracted and expensive modernization of everything production process. As a result, a controlling stake was purchased by one of the largest automakers in South Korea - “ Daewoo", which did not affect further cooperation with the concern " Daimler", who continued to participate in the development of automobiles SsangYong.

In the same year, the first and only non- off-road vehicle brand, called Chairman. Under the hood is a six-cylinder power unit from Mercedes-Benz S-Class , and a slightly updated chassis was chosen as the platform Mercedes-Benz E-Class.

In 2000, due to the difficult situation of Daewoo, all shares SsangYong"were bought out by its management, which allowed the automaker to gain independence. In the same year, all current models of the brand were updated, and a year later, a new flagship car of the brand was presented - full size SUV SsangYong Rexton , built on the basis Mercedes-Benz ML-Class . Under the hood is a 3.5 liter petrol power unit from " Daimler ».

In 2002, it was decided to open a technology center " SsangYong" in China, which led to the release SsangYong Musso Sports- frame pickup. And next year two were slightly restyled top models companies Chairman And Rexton who received new design from a renowned company ItalDesign" At the end of 2005, at the ZMA enterprise in Naberezhnye Chelny, owned by the company Severstal-auto (Sollers brand), began production of Rexton SUVs. Starting from the end of 2006, the plant also started assembling Ssang Yong Kyron and then Ssang Yong Actyon. In 2006, a large Chinese conglomerate SAIC» bought a 49% stake in the Korean automaker, which led to the release of the brand’s first crossover SsangYong Actyon .

However, serious miscalculations in the company’s development strategy led to the fact that in 2008 “ SsangYong» began bankruptcy proceedings, which led to the closure of the brand’s factories until 2009.

From December 2009 models SsangYong are also produced in the Far East. The total investment in this project amounted to 5 billion rubles. Since 2010, the South Korean automaker SsangYong Motor has been owned by the Indian company Mahindra & Mahindra.

In 2010 Daimler concern, through an Indian company " Mahindra" bought back 70% of the shares " SsangYong" Such a lengthy procedure was caused by the fact that the South Korean government prevented the direct sale of the company, fearing foreign expansion in automotive industry countries. However, after a long lull, a solution was found. Production was resumed and the engineers of the Korean brand began work on new models, while simultaneously completely updating the current model range in 2011.

Also in 2010, Korando appeared on the market - a compact korean crossover with front or all-wheel drive, known on the Russian market under the name New Actyon. The European premiere of the crossover took place in 2010 at the Moscow Motor Show.

Korando became the first SUV that SsangYong equipped with a monocoque body. The legendary Giorgetto Giugiaro had a hand in the design of the car. As a result, the Korando's appearance has become more European, sporting two interior color schemes and seven exterior color options.

In 2014 in Russia, according to the Association European business, 25,010 SsangYong cars were sold (-27% compared to 2013), of which about 20,000 units. were released in Russia.

In March 2015, SsangYong suspended the export of finished cars to Russia, as well as vehicle kits assembled in the Russian Far East, under the pretext of the instability of the ruble exchange rate and the market situation. The Vladivostok plant continues to assemble from previously supplied kits.

Formally, SsangYong appeared in 1954, when South Korea Ha Dong-hwan Motor Company was founded. Initially, the company produced army SUVs. Due to the confrontation between the southern and northern parts of the country, the demand for cars was high, and this stimulated the development of the company. Therefore, production was soon launched civilian vehicles, which went not only to the domestic market, but also for export. For example, already in 1967, Ha Dong-hwan Motor Company began exporting buses to Vietnam.

In 1976, the production of special-purpose vehicles was organized. And in 1977, the company was renamed Dong-A Motor. The development of the company under the new name has become even more intensive. In 1979, construction of a plant in the city of Pyongtaek was completed. The company began an active search for new markets. So in 1984, Dong-A Motor began supplying high-speed buses to Libya. Two years later, the company came under the control of Ssangyong Business Group, and in 1988 changed its name to SsangYong Motor. By the way, SsangYong translates as “Two Dragons”. At this stage, it was decided to acquire Geohwa Motors, which specialized in the production of SUVs. It is not surprising that in 1988 the all-wheel drive Korando Family went on sale, which brought the company worldwide fame. By the way, a year earlier, a department for advanced developments was created in Pyongtaek.

SsangYong Family

In the early nineties, a strategic alliance was concluded with Mercedes-Benz AG, the purpose of which was to create small commercial vehicles. This led to the infusion of huge investments into the Korean company. And in 1992, the export of classic Kallista sports cars began.

SsangYong Kallista

And a strategic agreement on cooperation in the development was signed with Mercedes-Benz AG gasoline engines. A year later, a deal was concluded to sell a 5% stake in SsangYong to Mercedes-Benz AG, after which a plan was drawn up for joint development of large commercial vehicles and diesel engines. In the same year, the first SsangYong Musso was released.

SsangYong Musso

In 1994, a motor plant was opened in Changwon. Since 1995, a logistics center began operating, ensuring the supply of spare parts. The first Istana small commercial vehicles are rolling off the assembly line, a joint project with Mercedes-Benz known as a variation on the MB100 theme.

SsangYong Istana

The following year, the company began producing another car - the New Korando. The car was in demand mainly due to its low price and excellent reliability. Therefore, it was actively exported.

SsangYong Korando

Since 1997, when mass production of passenger cars began, SsangYong has occupied a new niche in the automotive industry. Then the company introduced the SsangYong Chairman - a business class car. It was equipped with a V-shaped six and was based on an extended platform Mercedes E-class.

SsangYong Chairman

During the economic crisis, SsangYong Motor had to come under the control of the Daewoo group. In 1998, the final merger with Daewoo Group took place. And by 2000, after a successful corporate reorganization, the company regained its independence by separating from Daewoo. After that special attention SsangYong's focus is on development, research and design. At the same time, management tried to recreate the sales network and warranty programs.

In 2000 the world was introduced new model Chairman CM500. A year later, the Korando model won the Energy Winner 2001 award. At the same time, production of the premium SUV Rexton was launched and production of the SsangYong Musso Sports pickup truck began. SsangYong's revival was illustrated by the opening of its own technical center in China.

Since 2003, production of the New Chairman executive sedan and SUV began New SsangYong Rexton with diesel engine.

SsangYong Rexton

The following year, the company began producing the multifunctional 11-seater SsangYong Rodius minivan.

SsangYong Rodius

In Australia and some other countries this car was sold under the name Stavic. At the same time, SsangYong received new investments: more than half of its shares were bought by the Chinese SAIC Motor. 2006 was marked by the debut of two more new models: the Actyon crossover and the Actyon Sports pickup truck.

SsangYong Actyon

SsangYong Actyon Sports

On Russian market Korando, Musso, Rexton cars have been supplied since the late 1990s. At the end of 2005, the production of Rexton SUVs began at the ZMA enterprise in Naberezhnye Chelny, owned by the Severstal-auto company (Sollers brand). Starting from the end of 2006, the plant also started assembling SsangYong Kyron, and then - SsangYong Actyon. Currently, the SsangYong Rexton and SsangYong Kyron models have a full production cycle, including welding and body painting.

SsangYong Kyron

Since December 2009, SsangYong models have also been produced in the Far East. The total investment in this project amounted to 5 billion rubles. Since 2010, the South Korean automaker SsangYong Motor has been owned by the Indian company Mahindra & Mahindra.

South Korean manufacturer primarily involved in automobiles off-road. The history of the brand began in 1954, with the founding of the company in Seoul (where its headquarters is still located to this day). Ha Dong-hwan Motor Workshop. She created classic Jeep SUVs and trucks for American soldiers. Only a year had passed since the end of the Korean War, there were plenty of American troops in South Korea and there was a great need for such cars.

As you know, companies thrive on military orders. This happened with Hadonghwan. Over time, the range of products was expanded to include civilian equipment. In 1963, as a result of a merger with Dongbang Motor Co., Ltd.(founded in 1962), it changes its name to Ha Dong-hwan Motor Co., Ltd,

The company is growing rapidly. The range of products is gradually expanding - fire trucks, buses and much more appear. In 1977, it changed its name again. This time on Donga Motor Co., Ltd. Attempts to enter the international market are beginning to be made. Products for export at that time were buses.

In 1983 there was a takeover Geohwa Motors, which was engaged in the production of SUVs under the brand Korando. It was with the acquisition of this brand that a new stage in history began. SsangYong. The company begins active development in the direction of creating off-road vehicles and increased comfort. New model introduced in 1986 Korando, on which we managed to “enter” the SUV market. The Japanese market took the first “blow”, and two years later exports to European markets began.

In 1987, a British company was acquired PANTHER CAR Co., UK, which released sports cars Kallista, which eventually became known as SsangYong Kallista. They were produced until 1993. A total of 78 pieces were produced.

In 1988, the company once again changed its name, this time to SsangYong Motor Co., Ltd.. "SsangYong" can be translated from Korean as "double dragon" well or "two dragons".

A few years later an agreement was reached with Mercedes, as a result of which the products SsangYong got the opportunity to use the technologies of the German manufacturer.

The year 1997 was marked by the appearance of the first passenger car of the Korean company - an exclusive Chairman, which is based on the Mercedes E-Class. However, that’s where it all ended; it was not possible to expand the model range of “passenger cars”. One of the reasons for this was the crisis that broke out in Korea at the end of 1997. The result of the crisis is fat entry SsangYong with composition Daewoo Motors. However, not for long - in 2000 the company regained its independence, since it was now Daewoo was experiencing serious problems.

The renaissance that began in 2001 did not last too long - in 2004 SsangYong falls under the influence again. This time from a Chinese corporation SAIC (Shanghai Automotive Industry Corporation). Which successfully brought him to bankruptcy in 2008. By the way, the matter was quite murky - according to many, SAIC specifically did this due to difficult relations with Korean trade unions, which demanded improved working conditions and accused the Chinese of stealing technology. After all, other brands SAIC felt great, and the corporation itself even negotiated with Ford Motors about the acquisition of a brand Volvo. However, be that as it may, but in the end SAIC almost completely lost control of SsangYong, left with only 10% of the shares. And the Korean company received independence through the court and the opportunity to restructure production.

In 1954, Ha Dong-hwan Motor Co. was founded in Korea. It was engaged in the production of vehicles for commercial use: buses, trucks, and special-purpose vehicles.

1967 – Partnership with Shinjin jeep Motor Co., Ltd. Export to Vietnam with high-capacity buses (a first for South Korea).

1974 – Ha Dong-hwan Motor Co., Ltd. becomes a major co-owner of Shinjin jeep Motor Co., Ltd. SUVs with hard and soft tops are being developed.

1977 – Ha Dong-hwan Motor Co., Ltd. changes name to Donga Motor Co., Ltd. Development of 4-, 5- and 6-passenger jeep models with diesel engines

1980 – Donga Motor Co. is part of the National Defense Industry of South Korea.

1982 – Donga Motor Co. begins to develop dump trucks.

1983 – Donga Motor Co. acquires the "KORANDO" trademark from Geohwa Co., Ltd.

1984 – Donga Motor Co. takes over Geohwa Co., Ltd.

1986 – KORANDO export to Japan began. Ssang Yong GROUP becomes a co-owner of Donga Motor Co.

1988 – Rebranding of Donga Motor Co. From now on, all cars are produced under the Ssang Yong brand, and the company itself is called Ssang Yong Motors Co. Korando Family all-wheel drive SUVs, based on the Isuzu Trooper, have gone on sale.

Also in 1988, Ssang Yong acquired the British company Panther and in 1991 began production of the Kallista 2-seater roadster, developed by this company.

In 1992, a strategic agreement on cooperation in the development of gasoline engines was signed with Mercedes-Benz AG.

1993 – Mercedes-Benz AG becomes a shareholder of Ssang Yong Motors. A technical alliance has been concluded between Ssang Yong Motors and Mercedes-Benz AG to develop passenger cars. Since that time, all cars have been produced using design solutions, technologies and under the control of Mercedes-Benz AG.

Also in 1993, the stylish and comfortable Musso SUV appeared, which was equipped with engines licensed from Mercedes-Benz.

1994 - The appearance of the Ssang Yong TRANSSTAR model

In 1995, the export of Ssang Yong cars to Europe began. The first Istana small commercial vehicles roll off the assembly line.

1996 - Ssang Yong Motors, the first in Korea, certifies its entire model range to ISO standards. The new Ssang Yong KORANDO NEW model has been introduced.

In 1997, the luxury executive car Chairman, developed on the basis of the Mercedes-Benz W124/E320, was introduced to the market.

In 1998, Daewoo Group acquired Ssang Yong, after which models began to be produced under Daewoo brand, and the Ssang Yong brand itself practically disappeared on cars after the 1999 model year.

In 2000, Daewoo's financial problems again led Ssang Yong to independence.

In 2001, the new comfortable premium SUV Rexton debuted.

In 2002, the functional sports pickup truck Ssang Yong Musso Sports was released.

In 2003, the luxurious executive New Chairman and reliable SUV New Rexton. Coming out universal cars new Rodius series.

In 2004, production of the new Ssang Yong Rodius model, an 11-seater macrovan, began.

2005 – Debut of the SSANGYONG KYRON model.

2006 – Debut of the SSANGYONG ACTYON model.

Today the company is deservedly considered a leader among Korean manufacturers all-wheel drive vehicles. Constant developments in the field of automotive industry, introduction of innovations, and also invariably high quality made Ssang Yong one of the most prestigious Korean brands. The company is developing dynamically and is actively introducing its model range to the international market, where a special place is occupied by universally recognized “hits” of sales - Rexton, Musso Sports and Rodius cars.

Sun Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name Sanyeng itself means “two dragons”, and is literally translated as “pair”.

The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, it began its activities with the production of jeeps for the army. From 1977, the name was changed to Dong-A Motor. Then the company expanded its activities and produced special equipment, trucks and buses.

Since 1986, it has come under the direct control of Ssangyong Business Group, and since 1988 the company name has been called SsangYong Motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, at the same time the Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker, Daewoo Motors, bought a majority stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.

Until 2009, the automobile corporation SAIC Motor owned 51% of the shares of SsangYong Motor Company. During bankruptcy...

San Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name itself Sanyeng means "two dragons", and literally translates as "pair".

The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company It began its activities with the production of jeeps for the army. From 1977, the name was changed to Dong-A Motor. Then the company expanded its activities and produced special equipment, trucks and buses.

Since 1986, it has come under the direct control of Ssangyong Business Group, and since 1988, the company name has already been referred to as SsangYong Motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, at the same time the Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker, Daewoo Motors, bought a controlling stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.

Until 2009, the automobile corporation SAIC Motor owned 51% of the shares of SsangYong Motor Company. During the bankruptcy of SsangYong in February 2009, China's SAIC Motor had already lost its full control of the company. By May 2010, the media reported about the sale of the concern, and the Russian Sollers and the French Renault were among the main contenders for the purchase.

In the summer of 2010, it became known that SsangYong Motor had chosen Mahindra & Mahindra, one of the automotive divisions of the industrial holding in India - the Mahindra Group, as a suitable candidate for the purchase. Also in the SsangYong statement it was said that the main criteria for stopping the Indian buyer were the purchase price, job security guarantees for all employees of the South Korean company and further plans for managing the company. Purchase controlling stake shares of the Indian holding took place in November 2010. The Indians paid $463.6 million for 70% of the shares.

Cars to Russia SsangYong began to be delivered in the late nineties. Since 2004, the Sollers automobile company has represented the interests of SsangYong Motor in Russia. In Naberezhnye Chelny, in 2005, the Sollers plant began assembling SsangYong Rexton cars; in 2006, the Kyron model began to be assembled there, and a little later, the Actyon model. Currently, car assembly at the plant in Naberezhnye Chelny has been stopped, but since 2009 it has been launched at a plant in the Far East.