Daihatsu history. Daihatsu showed four concepts in Tokyo. All-wheel drive or controllability – should you choose?

In 1951, the company received a new name - Daihatsu Motor Co. Ltd." In 1967, enters into a business agreement with Toyota Motor Co., Ltd., and Toyota Motor Sales Co., Ltd.

In 1977, it produces the passenger model Daihatsu Charade (993cc).

In 1981, Daihatsu Cuore was released.

In 1984, the company released the Daihatsu Rocky, in October of the same year the first Daihatsu 850 Cab and Daihatsu Cab Van models were on the company's assembly line, and in November the Daihatsu Hijet was added to them.

In 1985, the number of cars produced crossed the 10 million mark.

In November 1986, production of the Daihatsu Charade began.

In 1989 at automobile market Daihatsu Feroza and Daihatsu Applause are released.

Since 1990, Daihatsu has been cooperating with the Korean Asia Motors Co., Inc. And in January 1992, together with P.T. Daihatsu Indonesia opens up new manufacturing plant. At the end of 1992, the company, together with its partner Piaggio V.E, launched production of the Daihatsu Hijet in Italy.

1993 is a year of racing victories and awards: the Daihatsu Charade GTti becomes the winner of the A-7 class and takes fifth place overall at the 41st Safari Rally. In the same year, the number of electric vehicles sold reached 7,000 units.

In 1994, the company's 10 millionth engine was produced. In August 1994 on the assembly line new model, developed in collaboration with Malaysia's Second National Car, Kancil based on the Daihatsu Cuore.

In April 1995, the new Daihatsu Zebra Espass entered the Indonesian market, and in August of this year the subcompact compact car Daihatsu Move.

In April 1996, production of Malaysia's National 1-Box Car, Rusa was launched. A little later, production of the Daihatsu Hijet began at the Vietnamese plant. In addition, in April, the commercial Daihatsu Midget II entered the automobile market in Japan. A commercial agreement on technical cooperation of the company was concluded Daihatsu with Chinese Liuzhou Wuling Motor Co., Ltd., Guangxi Zhuangzu Autonomous District. In the second half of 1996, the company produces the compact Daihatsu Pyzar (Daihatsu Gran Move) with a station wagon. By the end of the year, Daihatsu produced 1,000,000 industrial engines.

1997 - the Japanese company Daihatsu celebrates its 90th birthday.

In 1997, the all-wheel drive Daihatsu Terios was released. The company has already produced 10,000,000 passenger cars, and the Malaysian branch of Kancil Malaysia has produced 100,000.

In 1998, the passenger Daihatsu Sirion was released, and the Malaysian branch of the company was actively developing and assembling the all-wheel drive national car Perodua Kembara (Daihatsu Terios). In the same year, one of the factories, Kyoto, received an ISO 14001 certificate. The total number of cars removed from the assembly line reached 20,000,000.

In 1999, another plant of the company, Tada, was certified and received ISO 9001. This year, the Daihatsu Atrai Wagon passenger car was produced, and the Daihatsu Taruna car was launched in Indonesia. The Daihatsu NAKED model enters the market.

In 2000, the main Daihatsu plant received the ISO 14001 certificate, then the Shiga plant and the Tada plant received the same certificate. In the same year, the Daihatsu Altis was created, the production of the Daihatsu Cuore was launched in Pakistan, and the national car Perodua Kenari (Daihatsu Altis) was launched in Malaysia. Then the compact Daihatsu Atrai 7 station wagon and the small Daihatsu YRV saw the light of day. In 2000, Daihatsu produced 8,000 electric cars.

In 2001, the company opened the CNG Eco-Station, a natural gas refueling station located in front of the Daihatsu (Ikeda) head office. The company is fully committed to the problem of pollution environment- at all local factories, production waste has been reduced to zero, and a highly efficient catalyst under the name TOPAZ is being developed. Sales of the new national car Perodua Kelisa (Daihatsu Cuore) begin in Malaysia. As of 2001, the number of Daihatsu Move models alone produced was more than 1,000,000 units. The company is releasing a new car, the Daihatsu MAX. Together with Toyota, the national Daihatsu Terios is being launched in Venezuela.

In 2002, the company organized the holding group Perodua Auto Corporation Sdn. Bhd. Headquartered in Malaysia. Appears passenger car Daihatsu Copen. The Daihatsu development team is creating a “smart” catalyst, the uniqueness of which lies in its ability to regenerate components made from precious metals.

In 2003, the company completed the construction of the Kagami plant, which will specialize in the production of industrial engines. In the same year, Daihatsu released a number of new products - the Daihatsu Terios, the Daihatsu Tanto passenger car. The Daihatsu Xenia appears in Indonesia, in the design and development of which Toyota also participated.

Since 2004, the automobile market has been replenished with Daihatsu Boon - a joint product of Daihatsu and Toyota. Daihatsu refines, improves and proves the practicality of mankind's first "ion-sensing" ignition control system called the Rapid Catalyst Activation System. In the same year, another Daihatsu Auto Body Co., Ltd. plant opened. Oita.

Since 2005, the production of the Daihatsu DELTA began in Colombia, and in Malaysia - the national version of the Daihatsu Myvi.

Currently, Daihatsu is under the control of one of the largest automobile manufacturers - Toyota, but the slogan throughout the century-old existence of the company remains unchanged: “We make it Compact.” Daihatsu is a leader in the production of compact minivans. Cars such as Daihatsu Terios, Daihatsu Sirion, Daihatsu Move, Daihatsu Mira, Daihatsu Hijet, Daihatsu Delta, Daihatsu Copen, Daihatsu Charade, Daihatsu Applause, Daihatsu Altis are supplied to more than 100 countries around the world.

The Japanese company Daihatsu traces its history back to 1907, and its foundation is firmly connected with the names of professors at Osaka University Turimi and Yoshinka founded an engine production company internal combustion own development. The company today is a large manufacturer of small cars and is part of the Toyota concern.

New brand The engines were named Hatsudoki Seizo Co., and itself the name Daihatsu appeared much later. The company's very first engines were gas power units, which ran on methane and were indispensable for the gas, mining and maritime transport industries. In 1919, the company thought about producing new means of transportation - cars and produced 2 trucks. Automotive industry grew rapidly and in 1930 the company introduced its first three-wheeled model. It was equipped with a 500 cc engine. And it was extremely economical. Over the next 4 years, the company completed its own developments, which resulted in Japan's first compact four wheeler. The low price and incredible compactness of the “Japanese” created a huge demand for these small cars. In 1938, a new company plant opened in Ikeda. In the same year, the company presented to the public a sports car with a 1.2-liter engine and three transmission speeds. Such a small car easily accelerated to 70 km/h!

In 1951, Daihatsu was renamed Daihatsu Kogyo Co. Due to a series of reorganizations. And after another 6 years, the Japanese market was completely saturated with small cars and the company decided to export them. The first microcar to leave the country was Midget, which was very popular.

At the same time, the company developed its own version of a pickup truck and introduced the model in 1960 Hi-Jet, with a 2-stroke two-cylinder engine of 356 cc. In addition, in 1961 a two-door Hi-Jet van, and a year later - New-Line pickup with an engine capacity of 797 cc. see Next year the second generation saw the light Hi-Jet models.

In 1966, Daihatsu Compagno became the first Japanese company, which exports cars to the UK. In addition, in 1968, the world saw Fellow SS- another microcar with carburetor engine at 32 hp It became a kind of response to the car Honda N360 with a 31-horsepower engine.

In the 1970s Daihatsu company releases several new models of its cars and begins to export them to the UK. Fellow 4-door sedans are released. In 1975, the company was renamed to Daihatsu Motor Company. At the base Toyota Corolla going car Daihatsu Charmant, which is quickly becoming popular. At the same time, the volume of car engines is increasing to 2.5 liter diesel engines.

In 1980, the Japanese car market saw another new product - Mira Cuore, which is the commercial version of the machine Cuore. In 1984, the company also produces Rocky SUV. At the same time, Daihatsu opens a new car assembly plant in China, which significantly reduces the cost. In 1985, the company's 10 millionth car was produced. New models appear in the company every 3 years, each with its own unique design and technology.

In the 1990s, the release of new models under the Daihatsu brand continued. In 1992 appears Opti model, which replaced the rather old one Leeza. Hijet began to assemble in Italy in a joint venture with Piaggio V.E..

In addition, the company produces racing cars. For example, Charade Gtti gets first place in the competition Safari Rally in 1993. New car Move was introduced to Japanese consumers in 1995 and was slightly larger than its predecessors, almost going beyond the scope of microcars.

In 1996, the car was slightly redesigned, and its dimensions were closer to traditional ones. The model was named Gran Move. In 1999, the Tada plant was certified according to the ISO 9001 standard.

In November 2003 Daihatsu started selling TANTO car. It was positioned as “a space for a happy family.”

In December of the same year Daihatsu And Toyota announced the launch of a double Daihatsu XENIA models And Toyota Avanz in Indonesia.

In 2004, a joint development entered the market Daihatsu And Toyota- model Boon (Daihatsu) or Passo (Toyota). In August of the same year, sales of the MOVE LATTE car began. In November, Daihatsu updated the Mira Gino model.

Sales began in 2005 Daihatsu Delta, HIJET CARGO Hybrid. It was also announced Daihatsu Sirion. At the end of the year a new supermini appeared Esse.

Started selling in 2006 compact SUV Be-go (Daihatsu) or Rush (Toyota), and also Sonica. Appeared new car Soo.

In 2007, Daihatsu Sonica wins the Energy Saving Award and the Resource Energy Agency Director Award. Sales have begun Daihatsu XENIA in China. Presented in Indonesia Daihatsu Gran Max.

In 2008, Daihatsu announced a new SUV - Perodua Nautica. Updated Tanto Sloper. Started selling Move Conte And Move ConteCustom, and also Boon Luminas.

In 2009, a compact car was announced Luxio in Indonesia. Started selling in spring small k-class hatchback Mira Sosoa.

Daihatsu - history of the brand:

Daihatsu appeared a hundred years ago, but the brand was not used on any cars until 1951, when Hatsudoki Seizo, founded in 1907, changed its name to Daihatsu Motor Co. As a designer of small cars, Daihatsu was the first to produce an inexpensive three-wheeled car with small engine, before the release of a range of four-wheelers in 1958. Although the size of Daihatsu cars was often a source of ridicule, they were the result of a well-developed brand.

Small cars reigned supreme in the Asian small car market with the Domino and Charade being the most successful models. Daihatsu was the first Japanese manufacturer, which reached the Western market, mainly in the UK, with its 1966 Compagno models.

Most early and current Daihatsu models were equipped with a three-cylinder engine, which was also very economical diesel engine with a volume of less than 1000 cc.

Although Daihatsu was far from being a manufacturer sports cars, he created a variant of his Charade model with a turbocharged engine with a displacement of 993 cc.

Daihatsu cars have proven to be quite useful in the hyper-crowded eastern metropolises. Models such as the 3-wheeled Midget were common in old martial arts films filmed in the Far East.

It may seem strange, but Daihatsu was also involved in the production of SUVs, the first model with all-wheel drive was the Taft. The car was powered by either a 1.0 liter gasoline engine or 2.5 liter diesel. The SUV range was later expanded with the introduction of the commercially useful Fourtrak in 1985 and the Sportrak in 1990. Despite its considerable efforts, Daihatsu could not compete with model series SUVs from other manufacturers such as Honda and Toyota.

Changes in the Japanese tax system and regulations regarding K-Class vehicles allowed Daihatsu to increase the size of its vehicles while still being subject to operating and sizing regulations. Merger with Toyota Motor Corporation provided an excellent opportunity to reach distant markets such as South America and Australia.

Although Daihatsu recorded poor sales in Australia, these were successfully offset by dealer sales in Chile and Venezuela, as well as lucrative vehicle supply deals with other manufacturers such as Perodua, Malaysia's second-largest company.

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